In order to improve the quality of tourist services in France, the French government has created the QUALITE TOURISME™ brand
. This brand selects and federates under a single symbol the quality initiatives undertaken for your satisfaction in hotels, tourist residences, holiday villages, campsites, restaurants, cafés and brasseries, seasonal rental agencies, tourist offices, places of interest and outdoor activities
Our services: weekly diary, tourist guides, shop, free wifi zone...
The quality policy concerns all departments.
It provides a framework for the areas to be deployed and actions to be carried out for the coming year.
It contributes to the satisfaction of all our customers: visitors, socio-professionals and elected representatives.
In order to meet these ambitions, the ILO is committed to implementing a quality approach in accordance with the "Quality Tourism" certification guidelines for FTOs, which invite it to collect, understand and anticipate the expectations of our customers by various means, such as satisfaction questionnaires, the collection of suggestions and the management of complaints, in order to maintain and improve the quality of the services rendered to its audiences.
The common guidelines :
- Promote a territorial dynamic with identity,
- Consolidate the quality of the customer/advisor relationship,
- Consolidate the quality of the ILO/Partners and economic actors relationship,
- Synergising the actions of each individual in the service of the general interest,
Our commitments by service :
Axis 1: Promotion & Advice
Reception/information/advice: a reception that promotes the region and optimises access to selective and personalised information
Promotion: promotion that allows the territory's tourist identity to be referenced
Axis 2: Structuring & marketing of the offer
Refine the qualification of the territorial identity offer with a view to tourist differentiation and territorial attractiveness.
Axis 3: Better qualify the clienteles for a targeted distribution of territorial information (qualification of the clienteles and marketing segmentation)
Better know our clienteles and their expectations to better attract them
Axis 4: Analyse: optimise the resources of the territorial tourism observatory
Observe and analyse supply and demand in our area of competence in order to acquire indicators and analytical tools for steering and correcting our actions in the service of tourism development
Axis 5: Internal organisation
Competence management: matching the tasks carried out, the strategic plan and the human resources available
Axis 6: Communication & Development
Inform the professional and tourist public about the actions carried out by the ITO and create the conditions for an optimised partnership with the professionals in the service of the territory's reputation and its economic development.
Axis 7: 4-season event programming
Create the conditions for an annualised attractiveness of the territory by programming a 4-season event calendar.
Please take a moment to fill in our questionnaire and let us know your ideas and comments.